The Collapse of Corporate Media & Citizen Free Press

How one man runs the 5th largest news service in the United States

Emerald is now #26 on Substack’s Top Newsletters (Politics)

One way that we can measure the collapse of the corporate media business in America is to compare their audience numbers to independent media outlets with tiny budgets and very few staff. In the case of Citizen Free Press, we’re talking about only one man typing headlines on a site with no ads and no budget — and it’s now the 5th largest news service (according to web traffic) in the US.

That sounds impossible of course — but it’s true.

That’s right: Citizen Free Press gets more traffic than the Wall Street Journal and Politico. That’s twice as much traffic as ABC News. That’s 50% more traffic than NBC News.

That’s not the only interesting piece of news about the corporate media’s collapse contained in this web traffic report. Did you know that Gateway Pundit gets more traffic than CBS News? Did you know that Breitbart gets more traffic than NBC News? Did you know that Zero Hedge gets more traffic than ABC News? The legacy broadcast networks are in deep trouble — particularly with the move in TV from cable to streaming service.

I talked with the man behind Citizen Free Press — who goes by the name of Kane — on several occasions recently. He was offered $40 million for his site just last year. What’s it worth this year? He told me “probably $100 million.”

How is it possible that he is competing, and beating, media outlets with thousands of employees? According to Kane, the corporate media outlets “are boring. They all do the same version of the same story in the same way.” He’s right of course.

Kane told me a few other interesting tidbits. Citizen Free Press is located somewhere in Indiana. It’s all word-of-mouth and independent and organic. He doesn’t want to monetize it right now. He doesn’t want to be a pundit and he doesn’t want to be a celebrity either. He raises money by fundraising from his readers once or twice per year.

Kane started Citizen Free Press before Matt Drudge turned on President Trump. He wants to surpass Drudge one day in terms of web traffic — that’s his goal. Kane told me that he has worked every day for five years to make it happen. I wouldn’t bet against him — that’s for sure.

Could one man have a bigger audience than the New York Times eventually? Could one conservative do that all by himself?

I wouldn’t bet against him.

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